President Obama's Innauguration Address Assignment - 1

President Obama's Innauguration Address - Assignment Example When Obama refers to absolutism, he indirectly refers to the rigidity of republicans to embrace change. Obama has directly challenged the political ideologies of republicans that thrive of rigid principles and says that they must evolve with times to meet new challenges successfully. He is actually referring to the realistic values of American democratic process that is able to acknowledge change and innovate to ensure the fundamental values of freedom and equality to the people. President Obama’s inaugural address asserts his agenda for the current presidential tenure. He is serious in promoting universal healthcare, greater opportunities for marginalized population and new responses to face other challenges of times. New issues like climate change, gays’ rights etc. have also been included in his agenda. Indeed, issues like environment, sustainable development, diversity etc. require proactive participation of people and government which Obama claims as collective action. Obama’s strategy is clearly defined when he declares his allegiance to God and country and not to party and faction. He believes that he needs to think like a common man so that he is better able to understand their problems. Indeed, I believe that this approach would help him to push reforms, especially healthcare reforms and ensure equal opportunities so that poor can avail same opportunities for growth and

Understanding Terrorism Assignment Example | Topics and Well Written Essays - 250 words

Understanding Terrorism - Assignment Example It seeks to identify long term and newly emerging political conflicts which might lead to terrorism and try to find solutions for them (Martin, 2010). The problem with this approach is that it may affect innocent people in the name of collateral damage. Soft approach to terrorism is where the government or the state seeks to address the root and main causes of terrorism. This tries to accommodate terrorist demands including negotiations as well as modifications that tackle the grievances of the terrorists. Soft response deals with the immediate crisis caused by terrorist’s attack which makes it an event related situation (Martin, 2010). The problem with this method is it gives terrorism power to that state and that is the last thing they should have. Economic sanctions are used to counter terrorism because they are believed to follow tradition and customs thus making any government using it to have an advantage. Economic sanctions include trade restrictions and other controls (Martin,

Analysis of Krafts Takeover of Cadbury

Analysis of Krafts Takeover of Cadbury Overview Of Both Companies Cadburys origins date back to almost two centuries when it was founded by John Cadbury who started the business by selling cocoa and tea in Birmingham, UK. Later he expanded by starting a line of beverages after a merger with Indian Schweppes changing the company name to Cadbury Schweppes (Chinn 1998). Successful product developments and launches have enabled Cadbury to boast of an extensive confectionary line consisting of Cocoa Essence, Easter Eggs,Milk Chocolate, Cadbury Fingers, Dairy Milk, BournevilleChocolate, Milk Tray, Flake Creme Egg, Crunchie, Picnic, Curly windy, Wispa boost, Twirl and Time Out (Cadbury 2010). Kraft, on the other hand, is a US company about a century old, which started off as a door to door cheese business but expanded into other confectionary items through many takeovers previously such as Ritz Crackers, Nabisco (Oreos) and Phenix Cheese Corporation (Philadelphia Cheese) to achieve success (Smith 2009). It is second in terms of sales and popularity in the confectionary industry with annual revenues of $42 billion, operating in more than 150 countries (Kraft 2008). The Idea Of A Takeover Due to recessionary times following fall in sales, many companies in the confectionary industry recognized the potential of merging with their competitors to become competitive and enjoy economies of scale (Mauboussin, 2010). Cadbury had continued to be a strong performer in the confectionary industry and shown steady performance and growth in light of the turbulent economic times. Much of Cadburys growth was due to its presence in emerging global markets. Kraft was attracted to Cadbury due its strong performance during the economic crisis. This led to Krafts proposal to Cadbury of a takeover. The initial offering of $16.3 billion or 740pence per share by Kraft to Cadbury was outright rejected as derisory and an attempt by Kraft to take over Cadbury for cheap. Cadbury has had strong brands whose icons are etched in the minds all over the world, an impressive category line and extensive worldwide consumer base. Successful financial overview and steady business model reinforced Cadburys belief that it should be an independent company. Krafts bid did not come remotely close to reflecting the companys true worth. Kraft proposed another bid shortly: This comprised of an offer of  £10.1 billion ($17 billion, same terms as the first bid in September-300 pence in cash and 0.2589 Kraft shares per Cadbury shares. The closing price of 9th November reflected the bid valuation of Cadbury at 710 pence which was lower than the share price of 761p on that day. Krafts share price: $26.53; Exchange rate (as agreed): $1.66 / GBP. Ratio: 0.2589 Kraft shares per every Cadbury share (26.53/1.66 * 0.2589 =  £ 4.133 + 4.13 =  £ 7.13).This was less than the price of Cadbury on that day and even the initial level of  £ 7.45. Cadbury rejected the offer on the basis of undervalued Cadbury which was now of a lesser value. It was in fact even lower than the current Cadbury share price. The Cadbury chairman said:â€Å"Under your proposal, Cadbury would be absorbed into Krafts low growth, conglomerate business model, an unappealing prospect which contrasts sharply with our strategy to be a pure play confectionery company.† The hype created by rumors of takeover figures led to exciting speculations .Media reported Ferrero to be considering a rival bid. Hersheys confirmed its own interest for same purpose. There were not only speculations of a joint bid but also of Kohlberg Kravis Roberts Co. joining the bidding race. All this favored Cadbury whose share price witnessed new highs. Hersheys and Ferrero would struggle to bid alone and only their combined offer could beat Krafts offer. On January 18, Kraft finally managed to take over one of the worlds second largest confectionery manufacturer in a hostile bid of an enormous 11.5billion (US$19.5billion). This deal will be remembered in history as one of the largest transnational deals, especially in the aftermath of credit crunch. After four months of continuous resistance, Cadbury shareholders agreed to Krafts offering of $19.5 billion, (840 pence per share). This was agreed upon with the spirit of creating the worlds largest confectioner. This consisted of 500 pence in cash per share and the remaining amount paid to Cadbury shareholder in the form of Kraft shares. The shareholders had the power to decide the mix of amount they wanted in cash and shares.   According to estimations, the finals offer presented a multiple of 13 times Cadburys earnings in 2009 (after interest, taxes and debt were paid). The high bid price overruled the threat of Hersheys or Unilever offering a price for the same strategy, that is take over. The only rival left   was Nestle which too was reduced significantly when Cadburys Director signed the agreement that if Cadbury were to change its mind about the takeover, it would pay a handsome penalty for it, hence such a situation arising became highly unlikely. The Kraft management, led by Irene Rosenfeld also assured that Kraft had a great respect for Cadburys brands, employees and reputable history and therefore the employees of Cadbury would  Ã‚   do well in the new environment. Also, she verbally assured that under the new agreement the previous contractual rights of the employees would remain the same as before. Market Structure Of The Two Companies Cadbury and Kraft are both multinational operations with activities in both developed and developing countries. Cadbury is however the market leader in UK and Irelands confectionary where consumers have a liking for British chocolate containing vegetable oil having a richer taste in milk and also sweeter as opposed to continental chocolate having cocoa fat content; hence Kraft has a low share in such markets. Also, Cadburys strong standing in the Indian (Schweppes) and North American Markets was cleverly identified by Kraft who wanted to tap it and exploit under its own name now to add to its success story. Advantages Of The Takeover For Kraft. It was the biggest cross-border acquisition this year. Such a deal clearly pushed Kraft as number 1 dealer in confectionary. A merger allowed Kraft to gain a footing in the fast growing chewing gum category. Kraft management believes that the combination of the two companies is both a strategic as well as complimentary fit, boasting a portfolio of over 40 confectionary brands each having the ability to yield annual sales of over $100 million. A combination of Kraft products like Toblerone, Oreos and Ritz crackers with Trident gum and Dairy Milk chocolates from Cadbury would result in $625 million annual pretax cost savings on annual company costs of research and development, advertising, branding and procurement. There would also be a significant level of revenue synergy ($50 billion annually) that would subsequently result in higher earnings per share. After the takeover, Kraft would have a greater ability to compete with the giant Nestle on confectionary grounds by increasing its market share in Britain and enjoying the benefits of Cadburys strong geographical networking in Asia. Krafts growth prospects would brighten through access to new brands particularly in the confectionary department along with new distribution channels for the existing products which are outside US. These constitute about one third of the market in developing countries such as Africa, China and India. Advantages Of The Takeover For Cadbury Cadbury would profit from Krafts extensive distribution network around the globe. Cadbury had been vulnerable to a takeover ever since it demerged its US soft drinks business. This high takeover bid was an attractive opportunity to do away with such a fear. A combined Kraft and Cadbury would significantly expand the global reach of both businesses and create synergies worth in the region of $625m. Since a stand-alone Cadbury â€Å"had limited opportunities for value creation,† agreement to the contract for takeover seemed like a wise decision. Disadvantages Of The Takeover Along with the obvious benefits come the many challenges and ethical issues. These are primarily high debt issues and employee layoffs.   The high debt position of Kraft has further worsened with the takeover as funds were borrowed to pay the Cadbury shareholders a higher yield. Kraft also sold off its frozen Pizza line in order to make the takeover happen. The unions are worried that the jobs of hundreds would be at stake (estimated 9000plus) as Kraft would try to reduce costs to operate efficiently and pay back its debts. The company has also not given any formal assurance that it would protect 4500 UK jobs. Also it is a known fact that when a company needs to cut costs, jobs and job conditions suffer. The British Government also opposes takeovers of British companies by foreign giants as it nearly always leads to job losses. This takeover too was met with resistance including Gordon Browns advice and insistence against its happening but the shareholders overruled it and still went ahead with the deal. According to a Union head, â€Å"This is a very sad day for U.K. manufacturing. A successful, iconic, independent U.K. brand will now be owned by a giant company with massive debt.† In the face of such a scenario, even if employees are laid off it will not affect those who are rich and/ or are major shareholders in the company.   For example, if the chairman, Roger Carr gets axed, he would still walk away with $30 million! This proves that it is the low level managers and employees who feel the vulnerability of such an action. According to David Bailey, professor at Coventry University Business School; Serious questions need to be asked about Krafts intentions†¦ Kraft already has a track record of cutting production and moving production abroad†¦ Theres no guarantee that theyll keep production in the UK in the long run. When employees of both companies were interviewed to ask about their view points, most expressed fear and uncertainty. They were resistant to the idea of such a large company where their positions and titles might be reduced or lost due to the massive structure. They are also despondent of their lack of involvement in this decision. According to one employee, â€Å"nobody really knows what is going to happen, but it is definitely not going to be pleasant.† A disadvantage for Krafts shareholders of the takeover is that they now mentally feel less financially strong as assets were being sold and the entire pizza production plant worth $3.7 billion was sold to raise money for the takeover. The Market Theories Being Practiced The Market theory witnessed in such a situation is a combination of globalization practiced over countries and between countries of the two companies having their origins in US and UK. The practice generated by Kraft, in this case, was that of a hostile takeover, where the big company used its aggressive stance on growth to acquire a smaller company. This is a very certain way to achieve company growth. In the event of a significant bid for shares, the shareholders are likely accept the offer but the board of directors more likely to resist. This is exactly what happened with this takeover too, however due to low bid price initially, the shareholders were not inclined towards the idea until the bid became impossible to resist. Some Kraft shareholders too were also strongly against this idea, especially Warren Buffett who felt that Kraft was overpaying Cadbury when there was no need for Cadburys products in Krafts portfolio for long term growth. He expressed his desire of wishing to stop the takeover if he could. Conclusion Objectively speaking, when takeovers of such a   nature occurs; Two large companies come under one brand name, with the larger one burdened with high debt, the risk of business coming down due to conflicts in operation strategies in the near future are highly likely to occur. These are not realized when the benefits of the takeover are being discussed and third parties involved in its happenings are proactive as they too are making money. These parties are usually the deal makers, lawyers and other advisers who earn their commissions irrespective of whether the deal is eventually a success or a failure. Referencing Chinn, C. The Cadbury story: a short history (1998). Brewin Books. Shwartz, S.,(2005).HosTorScience Fiction, reprint, Tom Doherty Associates Faulkner, D., (2002)Strategy, Taylor and Francis Griffin, R.,(2009)Management,5,Houghton Mifflin Slater, R., (1999), illustrated, Beard Books. Hasian, Jr, 2008, Journal of Communication Inquiry, 32,249-270 www.kraftfoodscompany.com www.cadbury.co.uk www.unitetheunion.com www.ft.com www.cnn.com/2010/BUSIN Smith, A.F., Eating History: Thirty Turning Points in the Making of American Cuisine. (2009) Columbia University Press, 286-92. Maboussin, M. J. Surge in the Urge to Merge. (2010). Legg Mason Capital Management.

Making a Less Restrictive Environment Through Inclusion Essay -- Inclu

Making a Less Restrictive Environment Through Inclusion Inclusion can be an excellent opportunity for many students with special needs when the classroom situation appropriately fits the needs of the students with special needs, the needs of the rest of the students in the classroom, and the teacher. It allows special needs children the ability to defy stigmas, a deficit of resources, and unrealistically low expectations. Social atmospheres enable both the special needs and non-special needs children necessary potential bonding opportunities for proper development. Additionally, the increased class size and demands mandate additional support and aid for the teacher. Unfortunately, there still exists much debate over the definition of inclusion as well as the implementation of it. Arguments over consequences, support, effectiveness, and funding dampen its effects. The future of the inclusion process for special needs children still leaves much to the imagination. Conclusion: The issues surrounding special needs children are diverse and not easily rectified. The complication and variety of the children’s situations and individual needs are a further complication to this dilemma. The children, those with and without special needs, are undoubtedly the future of the world; All should be equipped to deal with tomorrow’s challenges with the most formidable tools at disposal. This should be priority one. Inclusion can be an excellent opportunity for many students with special needswhen the classroom situation appropriately fits the needs of the student with special needs, as well as the rest of the students in the classroom, and the teacher. There are many advantages of integrating a student with special needs i... ...html Sullivan, L. (2001). Why Inclusion? Retrieved October 25, 2003, from: http://www.childcareresourcesinc.org/pdfs/TS525.pdf Viadero, D. (1993). Special Educators’ Group Weighs in on ‘Full Inclusion.’ Retrieved November 16, 2003, from: http://www.edweek.org/ew/ewstory.cfm?slug=29cec.h12 Venn, J. (1999). Students with Physical Disabilities and Health Impairments. ERIC Clearinghouse Digest, 459. Retrieved October 17, 2003 from ERIC. Harris-Kroll, N. (2002). Learning in Resource Rooms. Retrieved November 22, 2003 from http://learningresourcecenter.net. Special Education Curriculum. (2002). Retrieved December 3, 2003 from http://www.stow.summit.k12.oh.us/speceduc.htm. Kidder, K. (2003). Pull-Out or Pull-In? What Works Best. Retrieved on November 21, 2003 from http://www.ldonline.org/ld_indepth/special_education/inclusion_pullin.htm.

Can Hybrid Cars Reduce the Dependency on Fossil Fuels

Can Hybrid Cars Reduce The Dependency On Fossil Fuels? I am going to talk about hybrid cars and can they reduce the dependency on fossil fuels. The hybrid cars manufactures that I’m going to use is Toyota, Honda Can hybrid cars reduce the dependency on fossil fuels? Hybrid cars can reduce the dependency of fossil fuels because it would stand between the consuming world and its gas guzzling cars by replacing them with fuel efficient hybrid cars.Hybrid cars have lower level of gasoline consumption, therefore environmentally friendly causing less pollution then gasoline- powered cars. They beat electric cars by a long run which gives about 50 – 100 miles in-between    battery charges that require many hours to fully charge up. Even then electric cars made it possible to have development towards hybrid cars. Toyota Prius was the first passenger car with hybrid technology which was brought forth in Japan in 1997. Toyota and Honda introduced hybrid cars to the American mark ets in the beginning of 1999.Hybrid car are a combination of gasoline and electric powered car. Hybrid cars consist of a internal combustion engine that is small and fuel efficient. The hybrid cars internal combustion engine is assisted by the electric motor when the car is accelerating. The electric motor is generated by rechargeable batteries that automatically recharges when the car is being driven. The Toyota and Honda hybrids work and operate in a similar manner. The engine for gasoline    is smaller then the regular conventional cars.Essentially Toyota and Honda hybrids fellow the same concepts as most hybrids, It receives backup energy from the electric motor gets energy that the motor needs to help the engine when accelerating there for not consuming a large quantity of gasoline. However the Toyota and Honda hybrids also have a different source of generating energy. When the driver hits his or her breaks the kinetic energy created by the heat and friction of the break is c laimed by the electric motor and stored in the batteries. Then it comes to transmissions most hybrids and conventional cars are alike.However the Prius has an additional generator and a circle gear complex to make a controlled, yet continues variable transmission, taking away the need for any conventional manual or automatic transmission which use up unnecessary amount of energy that go to waste. The early hybrid gave about fifty to sixty miles per gallon. The exhaust pollution was almost eliminated and also the acceleration of the hybrids were far bettered then the non-hybrid cars. By 2008 almost all car manufactures offered hybrid model cars along with a few sports hybrid cars.Many of the sports hybrid cars however did not give as much mileage and more expensive then the conventional cars. The federal government offers a good amount of tax credits to purchaser of hybrid cars. The key to the future of hybrid–car development lies in battery technology. The early hybrids resem bled the old conventional electrical system that ran with lead-acid batteries. These lead-acid batteries were bulky and carried a heavy weight and were a major factor in holding back the development of hybrid and electric cars.Most of the current hybrids contain nickel metal hydride batteries, which are smaller, lighter, and more powerful. However the cost is a big factor in this development. Nonetheless most car manufacturers are focusing on lithium-ion batteries. The way to using lithium-ion batteries on hybrid cars has opened up promise the development to a generation of new hybrid vehicles. This development of lithium-ion batteries on hybrid cars allows the capability of the cars to be plug in hybrids. The car will have extended distance without the help of their gasoline engine.This development has made hybrid cars more affordable. In the big picture if our country in whole used more hybrid cars in our day to day life it would be just that much less gasoline we would not me usi ng. If there if do get a hybrid car in the long run you a creating a clean friendly environment and saving less trips to the gas pumps, which mean more money in your pockets. Who doesn’t want that with all the rising high gas prices and our economic condition? We need to put more hybrid cars on the road so we are use less gas and better our economy as a whole.

Apple’s Success, Service and Innovations

CASE: â€Å"The Success of the iPod and iPhone raises the licensing question for Apple†¦. Again† 1. Use the Cyclic Innovation Model figure to illustrate the innovation process in this case and provide a brief description? Apple started in 1977 when it’s first personal computer was designed by Steven Jobs and Steven Wozniak. The thing that was different about the Apple Macintosh personal computer was that it used a mouse driven operating system, which was not being used by other computers at the time.Microsoft were using a Microsoft Disc Operating System, which they licensed to all other PC manufacturers, Apple refused to do this which limited it to only people who bought Apple computers, this led to Apple’s shares falling significantly. Although Apple had an arguably better operating system they were losing in the market, because Microsoft licensed other manufacturers to use their operating system it became the common household system. This stubbornness alth ough at the time seen to be foolish at the time, has helped with their success today (Trott, P 2012).Apple’s technological research over time (and the return of Steven Jobs) led to the creation of the iPod. In 2001 the iPod was launched, from 2003 the sales of the iPod heavily increased, generating massive profits for Apple, and giving the brand more exposure. To help Apple deal with the market competitors they kept improving and modifying the iPod, whilst still being able to lower its price. They did this by making modified versions such as the iPod Shuffle, and upgrading other models. Apple has continued to upgrade and invent new products to keep its customers and attract new ones.This has been done through the iMac, iPod, iPad and iPhone, adding new technological features, such as giving phones other multipurpose uses such as an iPod substitute as well as the invention of the ‘apps store’. Their technological developments to make these products do all sorts of amazing new things has given them a huge upper hand in the market (Trott, P 2012). Apple have made a positive shift in the market transition since they first started, from the debut of the Apple Macintosh in 1976 at the Homebrew Computer Club which was barely taken seriously.To now where the release of the iPad which was criticized for being too big for an iPhone but too small for a laptop which has made considerable profit, is astounding. The brand image they have built is superior to any other technological brand in the market, in my opinion. 2. With Sales of iPod falling and Apple facing fierce competition from all quarters such as Sony, Dell, Samsung and other electronics firms as well as mobile phone makers who are incorporating MP3 players into their devices, can the iPod survive?The iPod has become the standardized form of MP3 players in the market, taking up 50% of market share in the MP3 market (Trott, P 2012). Although Apple has recorded a fall in iPod sales in recent yea rs, they have been substituted for other apple products which have had a huge increase in sales such as the iPhone which is commonly used as an MP3 player. Other companies have tried making and matching and bettering the iPod with their own MP3 players but have been unsuccessful in knocking off the number 1 MP3 player of the decade.Apples brand is so strong in that market with so many different versions of the iPod, making them an affordable and safe choice when choosing an MP3 player. Still competitors will keep trying to better the iPod through MP3 technology in their own devices, the iPod will have to keep on improving if it wants to keep the upper hand in the market. To keep their spot Apple with have to keep improving the quality and technology of their iPod and keep its sleek original design, while still keeping the prices competitive with other brands.Even newer technology will need to be presented by Apple if it wants to keep MP3 market shares high, futuristic technology wil l have to be designed possibly holograms technology and increasing the uses that the iPod MP3 already has. Although I believe it is inevitable that iPods and MP3 players will soon be a very small market in today’s society with so many other devices having the same technology plus more, that is still a fair while away and more profit is definitely yet to be made through the iPod.New fashionable unique covers can make the iPods more attractive to consumers, as well as all the accessories; such as jogging/fitness straps to hold them while the consumer participates in physical activity. Also upgrading the headphone design so it sits in more comfortably. I think some kind of hologram technology will become evident in the future of the mobile phone or iPod technology. Also a backup storage where the whole device is always backed up to a computer device so absolutely nothing is lost if a phone breaks, or is lost. 3.How can Apple influence future technology developments or establish strategic alliances to ensure it is a dominant force in the hand-held device that will incorporate both the cellphone and the MP3 player? Apple must continue to maintain a positive and trusting strategic alliance with other companies in the future to ensure that their plans for future technologies aren’t leaked, or copied. If they are able to create that kind of a strategic alliance, and with a major technical company (e. g. HP) they could create some mind blowing new technology in the future.The possibilities if Apple were able to team up with a technology giant could mean massive $$ for both companies, and new technology which could come out of that type of alliance could set the standards for the next generation of the industry. With the ability Apple have to keep upgrading and improving their products this would give them a huge advantage over their competitors. However for now, Apple must make sure they maintain their brand image, as the producers of the newest and best technology.The only way they will be able to do this is by keep upgrading their current products, while they wait for new technology’s to be developed. They must also keep designing new and upgraded products, so when new generation technology’s become available, people look to buy their product first. This will help keep them as a dominant force in the future hand-held device of MP3, cellphone industry. References: Trott, paul. 2012 innovation management and new product development 5th edition. prentice hall/pearson

Shopping Rapturous or Torturous

Shopping Rapturous or Torturous Introduction The aim of this paper is to establish whether shopping is delightful or a torturous undertaking. Shopping has become a culture and commodities have turned many people into consumers. Fiske (1989, p. 13) claims that shopping places have become like worshiping places and the goods have become objects of worship.Advertising We will write a custom essay sample on Shopping: Rapturous or Torturous specifically for you for only $16.05 $11/page Learn More Through advertising, promotions and many other techniques used by many shopping centers, people become consumers with great appetite for shopping. Shopping has become a rapturous experience to many people but to others it’s a torture. Although shopping can be torturous in many ways, people have a responsibility of avoiding torturous situations and making the experience rapturous. Household Shopping Household shopping consists in sourcing for a variety of items used in the house or by family. Clo the shopping is one example and has become a common practice to many people. It can get torturous in many ways. One reason is that for clothes one must fit to make sure the clothes look good on him/her. Sometimes a shopper doesn’t find the exact type of clothe he/she wants and when he/she finds one that she wants, in many occasions, the clothe will not fit. It makes this type of shopping torturous because the shopper gets tired running up and down looking for what he/she exactly wants. Another type of household shopping is grocery shopping. This is a very exciting and rapturous practice. It is rapturous mostly when one goes with his/her family and one gets to choose what he/she wants. Factors that Affect Shopping Experience One of the factors that make shopping delightful or a nightmare is availability of parking space. There are many occasions especially during holidays, when everyone is shopping; this makes it hard for one to find appropriate parking. The culture of shoppin g, especially during holidays, has continued to greatly dominate individual lives and the contemporary society at large (Edwards, 2000, p. 34). The time one has for shopping affects how he/she does the shopping. If one has limited time, he/she will tend to rush. On the other hand if one sets enough time to do the shopping, he/she will do it leisurely and enjoy the shopping experience. It becomes torturous when one has no time to shop and has to rush through. Many people have no time for shopping and this is what makes them consider shopping torturous.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, the kind of service one receives from shopping stores makes shopping experience torturous or rapturous. It becomes an exciting experience when one visits a store that offers friendly and pleasant shopping experiences. This promotes a good atmosphere which makes shopping fun an d enjoyable. Its good to visit a store that offers good customer services in order to avoid the stress of shopping. These customer services include customer attendants who assist customers find an item they have problem locating (Krafft Mantrala, 2008, p. 21). On the other hand if the customer care is poor then no one can enjoy shopping. Conclusion In conclusion, shopping experience is generally supposed to be a rapturous experience. In order to avoid being tortured by it, we have to make sure we have enough time and money for shopping. Moreover, shopping from stores that offer good quality products and enhanced customer services are critical to enjoying shopping. If one has to shop from a far place, then he/she should make sure there is a means of transport available. Consumers have control over their shopping experiences and they shouldn’t let it be a torturous experience. References Edwards, T., 2000, Contradictions of Consumption: Concepts, Practices, and Politics in Con sumer Society, Open University Press, Berkshire Fiske, J., 1989, Reading the Popular, Routledge, New York Krafft, M., Mantrala, M., K., 2008, Retailing in the 21st Century: Current and Future Trends, Springer, New York